Jeff Lindsay is an author of Conquering Innovation Fatigue. See InnovationFatigue.com for more info.
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Wednesday, June 27, 2007
NASCAR Fans: The No. 12 Alltel Dodge Makes a Pit Stop in Appleton
NASCAR fans, the No. 12 Alltel Dodge is making a pit stop in Appleton this Thursday, June 28 and Sunday July 1. Fans can even practice their pit crew skills! See the press release below:
APPLETON, Wis. – This week, race fans in Appleton, Wis. will have a unique opportunity to get up close and personal with an authentic race car and test their skills with interactive pit crew challenges. Alltel Wireless, America’s largest network, today announced that a replica of the No. 12 Alltel Dodge, driven by Ryan Newman, will make pit stops from 10 a.m. to 3 p.m. on Thursday, June 28 at the authorized Alltel agent at 3525 E. Calumet St. and from 12 p.m. to 5 p.m. on Sunday, July 1 at the Alltel retail store at 307 Mall Dr. in Appleton, Wis.
For the ultimate pit crew experience, fans can grab an air gun and demo the interactive tire changer on an actual quarter panel of the No. 12 Alltel Dodge Charger. There, fans can clock their speed in changing a tire and compare it to the 13-second pit stops routinely recorded by the Alltel Race team. Gas can kiosks will also be available for those who wish to test their skills on video game units featuring Ryan Newman’s signature racing game.
“Our show car experience provides a unique opportunity to bring the Alltel Racing program to the fans in their own communities,” said Samira Zebian, director sponsorship marketing for Alltel Wireless. “Despite their distance to a track, attendees will get a hands-on look at stock car racing complete with a team pit box and memorabilia. Plus, they can preview Alltel’s latest products and services, navigate the alltelracing.com website, and take home prizes to commemorate their experience.”
To find out where the No. 12 Alltel Dodge will make its next pit stop, and for more information on Ryan Newman and the Alltel Race Team, please visit www.alltelracing.com.