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The Appleton Blog features one of America's
best communities: Appleton, Wisconsin.

Jeff Lindsay is an author of Conquering Innovation Fatigue. See for more info.
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Sunday, May 06, 2007


The Growing Spa Market in Appleton: A Chat with the Owner of Spa BenMarNico

During a recent tennis tournament, I had the pleasure of chatting with Sue Russo, the owner of Spa BenMarNico, an establishment with three locations in the Fox Valley. The spa has been invited to operate from a prime location inside the new Copperleaf Hotel, right in the heart of Appleton. The other two locations are in the popular Bridgewood Resort and Hotel in Neenah, and N474 Eisenhower Dr. next to Regal Cinemas. The latter facility is Salon BenMarNico and Expresso Bar, offering the nice mix of a coffee bar and salon.

I was impressed with how much work and investment is required to launch this kind of business. So many details need to be considered, including decor, lighting, music, as well as products, services, staffing, etc. The business is doing well and is a tribute to the vision, commitment, and years of experience and preparation of the owner.

The owner noted that she was worried about losing customers when the economy slows, but today's stressful economic climate results in even more people needing the help that her spas offer, so business has been surprisingly strong.

I'm personally fascinated with the growth of the spa market. Kudos to our local entrepreneurs who can make these dreams become reality!

If you visit Spa BenMarNico, be sure to say hello from Jeff!
You are right about the growing spa market. In fact, a new upscale day spa has opened within the last six months named Agea Spa . It is located across from the Holiday Inn Express by the Fox River Mall next to Seasons Restaurant. What a beautiful facility and it is world class, right here in Appleton.
I recently came accross your blog and have been reading along. I thought I would leave my first comment. I dont know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

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