Jeff Lindsay is an author of Conquering Innovation Fatigue. See InnovationFatigue.com for more info.
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Thursday, December 29, 2016
Movies in Style: Soft, Reclining Seats at Marcus Valley Grand Cinema
Over the Christmas holidays, my wife and I received a Fandango gift card for the movies, so we went to see Rogue One at Marcus Valley Grand Cinema (a.k.a. Appleton East Cinema), W3091 Van Roy Road in Appleton. What a surprise to enjoy the spacious DreamLoungerâ„ recliner seats and a beautiful big screen with a terrific Dolby Atmos sound system. It was a remarkable movie experience, and the interesting film helped.
Marcus Theaters have a growing number of similar auditoriums for high-end movie experiences, many with the recliner seats that can make going to the movies more comfortable than watching a movie from home. These big, plush seats with enough leg room to stretch all the way out take up much more space than conventional theater seating and result in smaller audiences and a somewhat higher price, but for the experience, I'd say it's worth it.
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I love taking my kids on $5 Tuesday and getting opportunity to sit in these nice seats! The theater has really come along way and now it feels like a luxury experience.
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